Our mantra at Acuity Design is “Challenge Normal.”
What does that mean to us? It means not accepting the status quo and always asking, “Is there a better way?” In essence, always questioning the “normal way” of doing things. We’re always seeking creative ways to solve problems, looking for inefficiencies in the product design process itself, and exploring new prototyping and manufacturing technologies so our clients can get better products to market faster. Challenge normal.
The founders of Acuity each spent several years as engineers at large corporations and Fortune 500 companies. This experience was invaluable, however they were always forced to follow company protocol even when it made no sense to do so. They knew, there has to be a better way.